Iconic NASCAR driver Danica Patrick is celebrating her tenth year with Swiss watch brand Tissot. Danica’s commitment to Tissot and to her sport are honored once again in a limited edition release ( the tenth limited edition watch bearing her name).

The Tissot PR100 Chronometer Danica Patrick Limited Edition is not your average limited edition release. Tissot went the extra mile to truly make this watch a first of its kind similar to its namesake. The watch features a COSC certified quartz chronometer movement, which is unfamiliar territory for Tissot. The term COSC "certified" is thrown around constantly but there is a lot of misinformation out there that should be dispelled. In layman's terms, COSC certification means that a watch movement has met a number of strict performance metrics mainly related to accuracy set by the Official Swiss Chronometer Testing Institute (French acronym- COSC) . Less than 5% of all Swiss made watches have this distinction. Other features include a special index at the 10 o'clock position with Wesselton diamonds (celebrating Danica’s racing number) as well as her signature engraved on the caseback.

Released in a very limited quantity of 100 pieces, the PR100 Chronometer Danica Patrick Limited Edition is an attractive women’s watch that blends good looks with functionality. I am always happy to see brands honor their ambassadors with watches that truly embody their personality. For more information on Danica Patrick as well as the watch see the links below.

Danica Patrick Tissot Ambassador- http://www.tissot.ch/ambassadors/danica-patrick.html

Tissot PR100 Chronometer Danica Patrick Limited Edition- http://us.tissotshop.com/tissot-pr-100-danica-patrick-limited-edition-2015.html

Tissot PR100 Chronometer Danica Patrick Limited Edition Features

Swiss made Quartz movement with battery end-of-life (EOL) indicator and chronometer movement officially certified by COSC (Contrôle official Suisse des Chronomètres)

Scratch-resistant sapphire crystal with anti-reflective coating and magnifying lens for date

Stainless steel case with engraved caseback

Water resistance up to a pressure of 10 bar (100 m / 330 ft)

Top Wesselton diamonds on the mother-of-pearl dial and nickeled indexes

Stainless steel bracelet with folding clasp and push-buttons

MSRP $725 USD